Digital Marketing Agency | Edmonton

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Our passion is digital marketing and we take great satisfaction in utilizing our knowledge to help clients meet or exceed their digital marketing goals. Whether you are looking to drive awareness at the beginning of the funnel, or value along the customer journey, we can help you attract, engage & convert traffic, generating leads, sales, engagement, and ROAS (return on ad spend) or ROI (return on investment). Google Ads, Facebook, Instagram, Twitter, SEO, Google, Analytics, Inbound Marketing, Custom Digital Marketing Dashboards & Reporting Tools and digital strategy sessions are just some of the tools employed to help you set, monitor, and attain your digital marketing goals.

We strive to establish and nurture a strong digital presence for clients that resonates with target audiences, utilizing PPC, Social, continual SEO best practices, engaging contextual digital content, and continual analysis, reporting, and improvement of all digital marketing initiatives across your web presence.

Digital Marketing In Edmonton | What We Do

Digital marketing in Edmonton, or anywhere, is really about demand generation, or lead generation. All types of businesses or organizations are more successful when they can be found easily, offer a good user experience once found, and deliver a product or service in a positive way, and get the endorsement (positive review) of their client or customer. We like to take an integrated approach to marketing and digital marketing, where we discuss and understand your business or organization, your customer or client, their value journey, and then develop a roadmap and implementation plan to enact your digital marketing strategy. Then we use digital marketing data analytics to constantly monitor and evolve your digital marketing plan and optimize performance to provide a measurable ROI, return on investment.

Digital Marketing Funnels | Overview

Digital Marketing Edmonton - Top Edmonton Digital Marketing Company, Marketing Funnel, What is A Marketing Funnel, Customer Value Journey, Digital Marketing Funnel Info Graphics

We like this little graphic of the marketing funnel. It looks at the funnel beyond the purchase, such as customer service, support, loyalty and nurturing your brand, thereby turning customers into advocates or your product, brand, or services. Advocates are like your free (nothing is free) sales team, telling others, even raving, about your products and leaving 5 star reviews.

Your customer journey and understanding the digital marketing funnel are key to your success. It’s not all about completing a sale at first contact. Have you mapped you customer’s journey, or created multiple customer personas to understand what makes various buyers tick, and click? Not all of these things have to be done, or done right away, but we’ll help you get as deep into digital marketing as you like.

Digital Marketing Frequently Asked Questions

What is digital marketing?

Digital Marketing is the process of engaging with potential clients or customers through digital means, mediums, platforms & messaging.

What does digital marketing include?

Digital marketing includes a virtually endless number of platforms through which one can reach an audience. Think of what apps, websites & technology you use, and whether that is the same as what your friends, parents, siblings use. Scott Brinker from Martech has documented the climb from about 150+ digital marketing technologies in 2011 to over 8000 in 2020.

What are the most popular forms of digital marketing?

Websites, Social Media, Video, SEO, and Paid Ads form the bulk of digital marketing. Think WordPress, Shopify, WIX, Squarespace, Facebook, Instagram, Twitter, TikTok, Snapchat, Linkedin, You Tube, Google Ads, Google Local, BING (sort of), etc.

What are the top 5 things to do for digital marketing?

1. Understand your customer’s journey (search Customer Journey Map) and how to provide value at each step of their journey, plus develop user personas to help. 2. Know your brand purpose, positioning, and voice. 3. Use a mobile friendly web platform for your entity, based on your needs, such as Shopify or WordPress. Focus on user experience (UX), content, and SEO. 4. Establish the proper Social Media Channels along with a content and publishing roadmap. 5. Develop your Funded Digital Marketing Plan, including google, facebook and IG, etc. and establish a ROAS (Return On Ad Spend) target.

How do you monitor digital marketing success?

You MUST monitor the effectiveness of you digital marketing efforts to ensure they are successful, make tweaks or changes to underperforming marketing initiatives and campaigns, and spend your budget where the results get you the most ROI or ROAS. Google analytics is a must, as is google search console, and then integrate tracking code and conversion metrics for even more precise monitoring and user engagement metrics. Our agency uses live digital dashboards to tie in all the various platforms and centralize information in one user-friendly dashboard.

How much does a digital marketing agency cost?

The costs associated with hiring a digital marketing agency are based on the number of services you require, and the specifics of any project. The resources an agency team devotes to client success include people power and technology, a great combination when used properly! Monthly costs for digital marketing services can range from $500 per month to $5000+ per month. Reach out for a free consultation and quote.

Our Edmonton Digital Marketing Mission

Our mission is to help others succeed and build strong local Edmonton & Alberta companies. How can we help you with branding, design or digital marketing?

Edmonton Digital Marketing Agency Marketing Technology Landscape from Martech 2020 Digital Marketing Conference — Digital Marketing Technologies 2020 (Martech 2020 image)

2023 Digital Marketing Landscape

There are over 8000 digital marketing technologies now available for use to digital marketers – up from 150 in 2011. Let us help guide you through the digital landscape. We’re here to help.

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Our Top 10 Edmonton Digital Marketing Services:

Digital Marketing Strategic Planning; discussion, analysis, development, deployment
Website Design and Development; WordPress, Shopify, Custom CMS, Registration, Hosting, SEO Ready
Social Media Platform Set-up, Marketing, Analytics, SMM For Instagram, Facebook, Twitter, Pinterest, LinkedIn
Digital Advertising Services; Search Engine Marketing (SEM) or Pay Per Click (PPC)
Digital Property Maintenance; Google Search Console, Google My Business, Bing Equivalents
Search Engine Optimization (SEO); technical SEO, Content Optimization, Link Building, LOCAL SEO, Citation Building, Review Management.
SEO Auditing; full analysis and reporting on your current website and digital properties.
Inbound marketing & lead generation. List Development. E-mail management.
Google Analytics and Reporting Platforms for SEM and SEO
Conversion Rate Optimization: make your landing pages perform. Attract. Engage. Convert.
Digital Marketing Consulting Services.
On-site Team Training on SEO, SEM, PPC and more based on your specific requirements.

Next steps in your digital marketing success?

If you can use any of the services above simply reach out for a quick quote or consultation. We serve clients of all sizes and every one has a unique set of services we provide, tailored to their specific goals. Do you want more high quality traffic? Are you focused on a short term promotional campaign? Is organic ranking over the long term your main goal? How about lead generation and quote requests? Do you have apps or white papers you want users to download? Would a display campaign to the right targeted audience be better for your product than a search advertising campaign? Should you be on every social media platform? Which one lines up with your product or service or targeted demographic?

Wow! Sometimes there are more questions surrounding digital marketing than you may want to confront, but taking some time to understand where you are at in the “googlesphere” or digital world, and where you want to go, will lead to a well thought out plan you can execute with some degree of confidence in positive results.

Our Edmonton digital marketing experience can help guide you in your marketing efforts and we will be happy to provide you with any digital marketing services you might require outside of your own competencies or resources. We will even help train you or your team on the best practices for things like SEO or Pay Per Click marketing, or Google Analytics. Just reach out to us. We’d love to hear from you.

This is a long entry and if you read to the end of this page bonus points for you. Tell us and receive 5% off your quote!

P.S. more content rich pages also help you rank better for keywords, especially long tail keywords like digital marketing (2 words) or digital marketing Edmonton (3 words). What search page were we on when you searched for digital marketing?

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